Branding


Let’s develop a visual brand identity that works hard, looks great and gets results with one of my transparent Brand Packages. I have over a decade of design experience and specialise in adapting my skills to create strong brand identities with personality for clients across North Wales and beyond.

ESSENTIALS Brand Package

The foundations of a professional brand identity to get your new-look business up and running smoothly. The Essentials Brand Package is great for start-ups or small businesses that will manage the brand themselves or established businesses looking to update their current brand.

£550

What’s included:
1. Initial brand consultation
2. Brand questionnaire or shared Pinterest board
3. Brand mood board
4. At least three logo & brand design concepts to choose from
5. Multiple logo variations
6. Brand symbol / social media icon
7. Brand colour palette supplied with digital, print & web values: RGB, CMYK & HEX
8. Up to three rounds of amendments
9. Brand Guidelines PDF
10. Logo files in digital, print & vector formats: Png, Jpeg & EPS
11. Double-sided business card design

Turnaround estimate 4 weeks. 50% deposit required of £275.


PREMIUM Brand Package

Propel your business forward and attract the right target audience with this professional brand suite designed for start-ups and established businesses alike. The Premium Brand Package includes everything you need to build a strong, versatile and strategic brand identity.

£795

What’s included:
1. Initial brand consultation
2. Brand questionnaire or shared Pinterest board
3. Brand mood board
4. At least three logo & brand design concepts to choose from
5. Multiple logo variations
6. Brand symbol / social media icon
7. Brand colour palette supplied with digital, print and web values: RGB, CMYK & HEX
8. Up to three rounds of amendments
9. Brand Guidelines PDF
10. Logo files in digital, print & vector formats: Png, Jpeg & EPS
11. Double-sided business card design & 250 printed cards
12. Supporting brand graphics e.g pattern, backgrounds, illustrations
13. Social media profile picture, banner & imagery set
14. Letterhead & compliment slip design (or other single-sided designs of your choice)

Turnaround estimate 6 weeks. 50% deposit required of £397.50.


WEBSITE ADD ON

Add a 4-page Wix website to your Brand Package that you can access and manage yourself after it’s completion. The Website Add On is ideal for start-up businesses who want to invest in a great-looking, on-brand and informative website created using their new brand identity.

£800

What’s included:
1. Initial website consultation
2. Branded graphics, written copy & stock imagery
3. Contact form or WhatsApp integration
4. Use of brand colour palette & brand fonts
5. Responsive mobile-friendly design
6. Basic SEO & Google verification
7. Social media integration
8. Website handover & remote advice

Turnaround estimate 4 weeks. 50% deposit required of £400. Custom domain name, custom email address, purchasable add ons, e-commerce setup, and monthly Wix subscription costs not included – view plans and inclusions at www.wix.com/upgrade/website


A 50% deposit will be required in advance to book your brand package into my schedule, and then the final payment (including any print costs) will be invoiced when the project is complete. The stated turnaround time is average and depends on the requirements, design complexity and response speeds. I recommend booking your brand package ahead of when you want it to begin as my schedule is often full in advance.

“The logo Laura has created for me is amazing, very special, very personal but also shows who I am very well. I absolutely love it, and I just know that it will stay with me forever.

Basia McMillan, Hills and Skills

Laura’s interpretation of my brand brief has delivered on every level. She has already completed a new brand design for one of my clients and they are as thrilled as I am with her work.”

Sonia Menezes, The Sapience Consultancy

“If you’ve ever sat in a hairdresser or barber’s chair knowing in your own mind exactly what you would like them to create, but found it impossible to put it into words, and now feel the same about a design you’d like to support your business – then Laura is your Sorcerer’s Apprentice.”

Chris Edwards, Guide My Walk

The 4-Step Branding Process

Taking the leap to invest in a new brand can be daunting, especially if you’re a new business or haven’t worked with a graphic designer before, so here is an outline of the 4-step branding process we will work through together.

1 | CONSULTATION
This can be done over a coffee, phone call, or online. We will talk about your business goals and what you want to achieve from your new brand in detail. I will then create a shared Pinterest board for us to ‘pin’ ideas, photos and inspiration to.

2 | STRATEGY + DESIGN
Now you can sit back and relax while I get to work. After spending time researching, collating inspiration, sketching ideas and creating a mood board for your approval, I will begin turning the vision into reality by creating three design concepts.

3 | REFINEMENT
I will send you three concepts to choose from and provide feedback on. You might be able to choose a design immediately, or you may need some tweaks to get your favourite concept just right! Up to three rounds of amendments are included.

4 | COMPLETION
I will prepare the brand guidelines PDF, brand fonts and colour palette for you to approve. I’ll also create any other designs included in your package, such as business cards. Once these are signed off I will organise any printing and supply all final files. If you’ve opted for the Website Add On, we will now move on to website design using your stunning new brand!

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