How Branding Can Help You Connect with Your Customers and Set You Apart from Your Competition – an Interview with Objective:MD

Brand identity, or corporate identity, is one of the most important aspects of marketing for businesses of all sizes – whether you draw pet portraits from the comfort of your kitchen table, or manage thousands of employees from a big swivel chair in a glass-walled office!

I’ve been designing beautiful yet strategic brands for over 12 years and one of the best parts of my job is seeing my clients reach their business goals after investing in their visual brand identity with me.

.. branding can be a really powerful tool; .. you’ll be the brand that people will look at and think, “Oh yeah, they gave me a really good impression the last time I saw them, I think I’ll go and check them out.”

Ken Jones, from Objective:MD recently got in touch to ask if I’d be interested in recording an interview-style discussion with him all about the importance of branding for small businesses, so of course I jumped at the chance!

View or read the full interview on O:MD’s website.

“If you’re going to start designing your own logo or your own brand, maybe you’ll go and use Canva. The problem with Canva logos though is that you don’t actually own the copyright for them.”

We talk about a range of branding topics including:
• How branding can benefit small businesses
• The limitations of Canva
• Branding advice for start-ups
• Understanding your target audience
• The power of colour psychology
• Working remotely from my campervan!

View or read the full interview on O:MD’s website and let us know what you think!

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