I've worked with Tony and Carl at Northern Eye Books on all kinds of exciting projects over the years including a major re-brand, new guidebook designs, social media content and even writing an upcoming walking book to the Brecon Beacons National Park in south Wales. Enjoy this 'photo dump' covering some of my favourite projects … Continue reading Photo Dump: Northern Eye Books
Now and then a design project comes in that I can really get stuck into creatively; Tu Mundo was just that! Daniel approached me to work with him on the brand of his new coffee shop after initially talking to large design agencies but not quite getting that personal touch from them that his business … Continue reading New Work: Tu Mundo
Graphic design trends are forever changing from year to year, even month to month. As a designer I keep a close eye on design trends both from large creative agencies and other freelancers. Here's an outline of my top 3 predictions for design trends over 2021-2022. 1. Reconnecting to Nature We've all been getting out … Continue reading 2021 – 2022 Design Trends
What is RGB? What is CMYK? Colour Values Explained! Here I have outlined a basic explanation of the different types of colour standards used in graphic design.
Business goes well, your customers keep coming back because your product is the best and your customer service is second to none, but does your brand reflect that? Nope, it probably doesn't! This is where working with a graphic designer comes in...
Those who have followed my blog or my personal social media pages may have noticed I've been involved with occasional outdoor writing work. This is all thanks to my graphic design client, Northern Eye Books, who I've worked with on walking book design for the last few years. They have given me invaluable advice to … Continue reading The Newest Member of The OWPG!
Ana and Paul at Bees Homes approached me initially to help with their branding in June 2020. As a boutique estate agents based in Eastbourne, their brand identity needed to feel special, professional and trustworthy. After identifying their target audience and developing a clear customer persona, we worked together to create a logo, colour scheme … Continue reading New Client: Bees Homes
Only the most hardy amongst us will walk the whole 870-mile Wales Coast Path in one go, but what makes this long-distance path truly special is that you can choose to walk short sections of it at your leisure, ranging from gentle strolls to full-day walks. What to pack – essential and optional items If … Continue reading WHAT GEAR TO TAKE FOR A DAY WALK ON THE WALES COAST PATH
What can I say? I'm a graphic designer and I miss the mountains! Do you recognise where I took inspiration for this artwork from? *Cough* Patagonia *cough*! I couldn't resist creating this beauty as it's an idea I've had sat in the back of my mind for a while, I've just never really made it … Continue reading Snowdonia?
Born from my love for good design and an outdoor lifestyle, my small design business was established in 2019. After years of doing fairly regular freelance design work around my full-time graphic design job, this felt like the next natural move in my career path. One of the things I had to work on pretty … Continue reading Laura Hodgkinson Creative – Behind the Creation of my Brand